A Viman cart stopped in a village lane, women and children choosing vegetables and daily essentials

Building the first daily doorstep commerce network for rural North India.

गाँव का बाज़ार, घर के द्वार

Fresh-led. Women-first. Powered by technology built for village economics.

Pilot starting in Naubatpur, Patna4 electric Viman carts1 Godam18 verticals ready

Concept render

Every village has a market. Almost none has it daily.

SparrowKoel solves the access problem for 600 million people in rural North India. Starting with fresh produce and daily staples, we're building daily commerce rails into villages, so a wider range of products and services can follow.

The market doesn't move.

The bazaar is 5 to 8 km away. The haat comes once a week.

Too many hands. No clear price.

Every middleman adds a margin. Nobody shows the weight or the MRP.

She can't reach the market.

She decides what the family eats. Someone else goes to buy it.

A daily market that comes to the village.

We're building the daily commerce network of rural North India. Goods travel from distant sources to our Godam, then by Viman cart to every doorstep.

Daily routes, fixed times

Our carts reach every village on a fixed schedule, starting with fresh produce and grocery.

Cart in front, tech behind

The cart is the storefront. Our tech is the shelf behind it. City range, village cost.

Shortest supply chain

Farm and distributor straight to the household, at the lowest cost per home.

Swipe to follow the route from source to village.

Source: farms, FMCG distributors, mobile accessoriesSparrowKoel GodamVillage

How we do it

We're a technology company that runs carts. Four systems make a daily village route pay for itself.

Go where demand is dense.

Demand-mapped clustersAuto-sequenced routesFixed arrival times

Where we are today

Pre-seed round open$5 millionTalk to the founder

Now

Pilot · Naubatpur, Patna

1Godam

4Electric Viman carts

20+Villages

8,000+Households

First Viman cart in fabrication

Target · 18 months

The first cluster network

30+Godams

500+Electric Viman carts

2,000+Villages

1 million+Households

Target · 2031

The Hindi heartland

250Godams

4,000+Electric Viman carts

15,000+Villages

10 million+Households

The pilot provesRoute densityBasket sizeWastageContribution margin per cart-day

Our story

I studied engineering at NIT Patna, then spent a decade building consumer businesses in other cities. Most recently I ran finance for Fresh and HoReCa at Udaan, where making fresh profitable taught me the math that rural commerce needs.

“Bihar exports its young people. I was one of them. Now I'm building the reason to stay.”

In May 2026 I moved back to Patna to build SparrowKoel. Viman is a daily market on wheels, run by local operators, with a Godam and software behind it. We start in Naubatpur, one village at a time.

Aklank JainFounder, SparrowKoel · Ex-Finance Head, Fresh & HoReCa, Udaan

Read the full story

Aklank Jain, founder of SparrowKoel — **Aklank Jain**Founder · Patna

गाँव का बाज़ार, घर के द्वार

Build the daily market of the Hindi heartland with us.

For investorsTalk to the founderStart a conversation For villagesBring Viman to my villageTell us where For operatorsApply as a cart operatorRun your own bazaar