SparrowKoelOur vision
A rural North India where no household compromises on quality, availability or price because of where it lives, and where no young person has to leave home to earn a living.
About us
SparrowKoel is a Patna technology company building the daily commerce network of rural North India. Viman is how it reaches the doorstep.
गाँव का बाज़ार, घर के द्वार
Our mission
To build the daily commerce network of the Hindi heartland. We aim to reach 15,000 villages, 10 million households and 4,000+ electric Viman carts by 2031, run by local operators, powered by our own technology, and profitable at the level of a single cluster before it scales.
Our core values
Five rules we hold ourselves to, from the Godam floor to the last village lane.
Ground before spreadsheet.
Every decision is tested in a village before it is written into a plan.
Honest by design.
Verified weights, printed receipts, MRP discipline and genuine stock. Trust is engineered into the system, not promised in a slogan.
Local by default.
Every cart operator, every farmer relationship and every rupee of income stays inside the cluster it comes from.
Build the machine, not the heroics.
Anything that works only because a founder is standing there is not yet a system.
She decides.
The woman who runs the household is the customer we design for first.
About the founder
Aklank Jain, Founder, SparrowKoel · Patna
Aklank studied Computer Science at NIT Patna, then spent a decade in analytics, growth and finance. At Udaan, India's largest B2B commerce platform, he spent nearly six years across three roles, finishing with end to end P&L and finance strategy for the Fresh and HoReCa business.
₹400 CrARR business run end to end, Fresh & HoReCa at Udaan
35%quarter on quarter growth delivered
+400 bpsEBITDA expansion through pricing and cost redesign
1.5% → 0.2%returns cost cut by rebuilding returns and fraud analytics
15 → 70+eat.fit kitchens scaled across 10 cities at Cure.Fit
16,000daily orders of capacity added
Why rural commerce
Fresh and HoReCa is the hardest distribution business in Indian commerce: perishable, high frequency, thin margin. Making it profitable taught him what rural commerce needs: unit economics engineered down, wastage treated as a controllable number, working capital respected.
Why Bihar
Bihar exports its young people. Every year lakhs board trains to run shops in someone else's city, while the villages they leave have no daily market. A network that reaches every village creates the jobs that keep people home. In May 2026 he moved back to Patna to build it.
I am not building this from Bengaluru. I am building it in the villages I come from, for the people who never had a reason to stay.
Aklank Jain, Founder